"Camarillo Old Town Association's (COTA) mission is to educate and enliven our community through programs which explore the heritage of Old Town Camarillo."

These goals are met by:​

• Organizing the Heritage Days Fiesta, a vibrant 5-day event celebrating our community's heritage and culture.

• Creating promotional materials and maintaining a dedicated website and active social media presence to enhance the visibility and appeal of Heritage Days within Camarillo and neighboring communities.

• Collaborating with local tourism initiatives to position Heritage Days as a key attraction, contributing to Camarillo's reputation as a sought-after tourist destination.

• Generating revenue through sponsorships and ticket sales from Heritage Days events, ensuring sustainable funding for future celebrations and community initiatives.